Transforming Enterprises Under New Generative AI Guidelines: iMBrace and AWS Pioneering Human-AI Collaboration
On April 15, 2025, Hong Kong’s Office of the Government Chief Information Officer released the “Guidelines on Generative Artificial Intelligence Technology and Applications,” marking a pivotal moment in the evolution of sovereign AI and generative AI in the city. These guidelines set a foundation for developers, service providers, and users to harness AI technologies responsibly within a comprehensive AI governance framework.
In response to these guidelines, Hong Kong enterprises face the challenge of integrating AI technologies while ensuring compliance with sovereign AI frameworks and AI governance regulations.
Embracing AI Governance with Local Solutions
Amidst the wave of AI governance, enterprises must not only meet compliance requirements but also assert sovereignty over their data and AI technologies. Hong Kong-based tech startup, iMBrace addresses this market need by developing a human-in-the-loop (HITL) AI collaboration platform. Built on AWS cloud infrastructure, the platform enables enterprises to integrate AI seamlessly without overhauling existing IT systems. It facilitates secure and efficient AI usage within a local sovereignty framework, aligning with new requirements on information security and responsible governance. Learn more about iMBrace, the leading Sovereign AI collaboration hub for enterprises.
Sovereign AI at the Core of iMBrace's Design
iMBrace enables enterprises to take full control over their sovereign AI models and data, ensuring responsible AI governance through its unique knowledge base feature. This addresses the issue of scattered internal information, fostering a more efficient environment for knowledge sharing, and management. By allowing businesses to autonomously manage AI models and data, iMBrace embodies the principles of sovereign AI, shifting knowledge management from a technology-dependent to a business-driven approach. Explore more on how iMBrace’s sovereign AI is transforming business automation with strong AI governance.
Zero-Code Design for Business Users
Unlike traditional generative AI tools that require technical expertise, iMBrace offers a zero-code design, making sovereign AI accessible to business users without IT support.
“We believe that frontline personnel best understand business needs, not the IT department”, said Simon Yeung, founder of iMBrace.
With an intuitive interface, business users can design and deploy workflows independently, without relying on technical teams.
The platform integrates seamlessly with existing enterprise systems, consolidating dispersed data to enhance team collaboration. Users can run small-scale pilots and expand gradually after observing real results.
AWS Provides a Robust, Secure, and Flexible Foundation
Regarding the choice of AWS as the technology foundation, the iMBrace team emphasized “trust and flexibility” as key. AWS’s global infrastructure supports companies of all sizes, from startups to multinational corporations. Its robust security standards provide assurance for enterprises dealing with sensitive data.
AWS’s flexible architecture provides iMBrace with a secure and scalable foundation to deploy sovereign AI while complying with AI governance frameworks. This ensures compliance with local governance frameworks while promoting knowledge sharing and innovation.
“AWS’s continuous innovation in AI allows us to focus on solving business problems without worrying about the infrastructure”, the team added.
Demonstrated Effectiveness in Real-World Applications
iMBrace’s value has been demonstrated across various industries:
- A local energy company implemented an intelligent power management system to optimize energy usage.
- A financial institution launched an automated anti-fraud detection system, improving risk management efficiency.
- A bank built a dynamic knowledge hub, integrating internal policies and compliance documentation, allowing frontline staff to respond quickly, and consistently to customer queries.
These real-world applications highlight iMBrace’s advantages in sovereign AI and knowledge management.
As an AWS distributor, Ingram Micro provided local implementation support, helping enterprises deploy solutions rapidly while complying with regulations.
In an era where AI governance is becoming standardized, platforms like iMBrace that unify fragmented data, promote human-in-the-loop (HITL), and ensure sovereign AI are essential for successful digital transformation in Hong Kong
