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Upgrade Your Lead Management Strategy with iMBrace's Flexible Lead Assignment

Upgrade Your Lead Management Strategy with iMBrace’s Flexible Lead Assignment


"Lead assignment can be a daunting task for any business. It requires careful planning, timely execution, and consistent follow-up to ensure that leads are properly nurtured and converted into paying customers. However, with iMBrace's flexible lead assignment, you can now upgrade your lead management strategy and take your business to the next level. Say goodbye to manual processes and hello to a more efficient way of managing your leads. In this blog post, we'll dive deep into how iMBrace's powerful automation tools can help you streamline your lead management process and increase conversions like never before!"

Introduction to iMBrace's Flexible Lead Assignment

When it comes to lead assignment, most companies still rely on manually assigning leads to sales reps. This can be a time-consuming and error-prone process, leading to lost or delayed sales opportunities.

iMBrace's flexible Lead Assignment offers a better way. Our system automatically assigns leads to the right sales rep based on criteria you define, such as geographic region, product interests, or past purchase history. This ensures that your leads are always going to the right person, and that your sales team is working efficiently.

In addition, our system can also send automatic follow-up messages to leads that have been inactive for a certain period of time. This helps you stay top-of-mind with your prospects and keep your pipeline full of qualified leads.

Flexible lead management

Benefits of Using Flexible Lead Assignment

There are many benefits of using flexible lead assignment for lead management. Here are just a few:

  • Increased Efficiency
    Flexible lead assignment allows for leads to be automatically routed to the most appropriate sales rep or team based on their skill set, availability, or other criteria. This ensures that the right salesperson gets the right lead at the right time, which can lead to increased efficiency and productivity.

  • Improved Sales Reps’ Motivation
    When sales reps feel that leads are being fairly and intelligently distributed based on their abilities and availability, it can boost their confidence and motivation to perform at their best. It can also prevent situations where some salespeople may feel overwhelmed with too many leads, while others have very few, leading to potential demotivation or burnout.

  • Enhanced Customer Experience
    Flexible lead assignment allows for leads to be assigned to sales reps who have a better understanding of the customer’s needs and preferences. This can result in a more personalized and tailored approach to selling, which can enhance the overall customer experience.

  • Reduced Costs
    By automating your lead assignment process, you can save time and money. There is no need to pay someone to manually sort through and assign leads. 
Employee increased efficiency

How to Use iMBrace's Flexible Lead Assignment

When a lead comes in, the system automatically assigns it to the sales rep who is best suited to follow up. The rep then gets an email or text message notification letting them know they have a new lead to follow up on.

The system also includes a reminder feature, so if a lead doesn't hear back from the sales rep within a certain timeframe, they'll get reminded to follow up. This ensures that no leads slip through the cracks.

Plus, all of the data from the system is stored in one central location, so you can track and measure your results over time.

Use Cases for Flexible Lead Assignment

There are countless use cases for automated messaging in lead assignment, but here are a few of the most commonly used scenarios:

  • When a new lead comes in, an automated message can be sent to the assigned sales rep to let them know they have a new lead to follow up with.


  • If a lead hasn’t been contacted in a while, an automated message can be sent to remind the sales rep to follow up.


  • When a deal is close to being won or lost, an automated message can be sent to the appropriate sales manager so they can provide coaching or assistance as needed.

  • Automated messages can also be used to keep sales reps accountable for their performance by sending them weekly or monthly reports on their deals won/lost, number of leads contacted, etc


  • Finally, automated messages can be used as part of a larger lead nurturing strategy, sending timely information and resources to leads that help move them through the sales funnel.
Automated messages

Best Practices for Getting the Most Out of Flexible Lead Assignment

When it comes to flexible lead assignment, there are a few best practices that can help you get the most out of them. First, it's important to make sure that your leads are properly segmented so that they can be routed to the right sales reps. Second, you'll want to create clear and concise messages that will grab the attention of your leads and encourage them to take action. Finally, you should consider using a multi-touch approach so that your leads receive multiple messages over time. By following these best practices, you can ensure that your flexible lead assignment is working effectively and efficiently.


iMBrace's flexible lead assignment is an invaluable tool for streamlining your lead management process. Not only does it help you quickly and efficiently assign leads to the right people, but its advanced features make it easy to customize messages, track progress, and stay on top of performance metrics. By upgrading your lead management strategy with iMBrace, you can save time and energy while providing superior customer service - making it a win-win situation for everyone involved. Check this: iMBrace's Lead Assignment

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