iMBrace Drives AI-Powered Smart Travel Innovation at Smart Tourism Solutions 2025
Event Overview
iMBrace was honored to participate in the Smart Tourism Solutions Event 2025, co-organized by Cyberport and the Travel Industry Council of Hong Kong (TIC). The event gathered tourism innovators, travel industry leaders, and technology partners committed to accelerating digital transformation across Hong Kong’s tourism ecosystem.
At the event, iMBrace demonstrated how its AI Collaboration Operating System (OS) is streamlining and modernizing travel agencies operations. From automating manual workflows to providing actionable intelligence, attendees saw how the platform enable smarter, faster, and more connected tourism operations.
Key Insights from iMBrace: Transforming Travel Operations with AI
Keith Chow, VP of iMBrace, shared a core challenge faced by many travel agencies today: manual-heavy workflows that slow down service delivery and limit operational visibility.
“AI-driven automation isn’t just about efficiency — it’s about enabling agencies to stay agile, compliant, and customer-centric in an industry that shifts quickly.”
— Keith Chow, VP of Marketing and Strategic Partnerships, iMBrace
Through live discussions and demonstrations, iMBrace showcased how its six pillars power real-world travel operations:
- DocIQ™: Structuring travel documents, itineraries, and contracts automatically.
- CommsIQ™: Unifying emails, chats, and supplier communications.
- FlowOps™: Orchestrating tasks between AI and human agents for accuracy and efficiency.
- ActionBoard™: Turning unstructured data into actionable insights.
- OntoCore™: Connecting policies, procedures, and regulations for smarter decision-making.
- GovernIQ™: Maintaining compliance, security, and governance across all workflows.
These capabilities allow agencies to automate repetitive tasks, adapt quickly to market changes, and deliver a better traveller experience.
Making AI Work for Travel Agencies
During the event, Keith had the opportunity to connect with Tommy Tam, Chairman of the Travel Industry Council of Hong Kong, on key industry challenges and opportunities. They discussed how AI is reshaping travel operations and helping agencies move from basic task automation to intelligent workflow orchestration. At the iMBrace booth, attendees saw this vision come to life through live demos showcasing automated approvals, real-time itinerary updates, and streamlined coordination that frees teams to focus on strategy and customer service.
Collaboration & Industry Impact
The event fostered dynamic conversations with travel agencies, technology partners, and ecosystem innovators. It reinforced iMBrace’s role in supporting Hong Kong’s transition toward smarter tourism and highlighted the potential to extend AI-driven operational solutions across financial services and other regulated industries.
Looking Ahead: Advancing Tourism with Intelligent Automation
iMBrace is leveraging insights from the event to continue developing intelligent workflow solutions tailored for travel and tourism. By uniting people, processes, and AI, we remain committed to helping agencies transform complex operational data into clear, actionable intelligence — enabling them to stay resilient, responsive, and competitive in a global tourism market.
Conclusion
At the Smart Tourism Solutions Event 2025, iMBrace demonstrated that the future of tourism innovation relies on collaboration. By connecting people, partners, and platforms through its AI Collaboration OS, iMBrace continues turning AI innovation into tangible success for travel agencies and the wider tourism ecosystem.
Stay tuned for more dynamic and collaborative events in our upcoming Event Highlight.
