iMBrace Demonstrates AI-Powered Operational Excellence at AWS Retail & Hospitality Solution Day 2025
Event Overview
iMBrace had the privilege of joining AWS Retail & Hospitality Solution Day 2025 on 9 December at the AWS Agentic AI Experience Centre in Causeway Bay, Hong Kong. The event brought together innovators, industry leaders, and technology enthusiasts to explore how AI is reshaping the retail and hospitality landscape.
As an AWS ISV Partner, iMBrace showcased how enterprises can turn fragmented workflows into seamless, intelligent operations — from order management to supplier collaboration. Attendees got a first-hand look at how AI enables faster, smarter decisions that scale across modern enterprises.
Key Insights from iMBrace: Connecting People, Processes, and AI
During the event, Keith Chow, VP of iMBrace, shared a challenge familiar to many retail and hospitality organizations: disconnected systems and workflows slowing down operations.
“AI isn’t just about automation. It’s about connecting teams, suppliers, and systems so decisions can be smarter, faster, and more coordinated.”
— Keith Chow, VP of Marketing and Strategic Partnerships, iMBrace
iMBrace demonstrated practical ways to address this challenge:
- Seamless Order Management: Integrating teams, suppliers, and systems for smoother operations.
- Real-Time Visibility: Delivering actionable insights that speed up operational decision-making.
- Automated Supplier Collaboration: Reducing manual effort while streamlining workflows.
Attendees were impressed by how quickly iMBrace solutions can be deployed and the immediate, measurable impact on operational efficiency.
Bringing AI to Life
At our booth, participants experienced live demonstrations that showcased AI-powered collaboration in action. From unified communication across suppliers to instant operational insights, iMBrace highlighted how enterprises can move beyond basic automation toward intelligent orchestration, freeing teams to focus on strategy and customer experience.
Networking & Global Impact
The event fostered vibrant conversations among industry peers, partners, and experts. It underscored iMBrace’s growing influence across APAC and the global potential of AI-driven operational solutions. The connections made and insights shared opened doors for future collaborations and partnerships that extend beyond the event itself.
Looking Ahead: Paving the Way for Smarter, AI-Driven Operations
iMBrace is taking the insights gained from AWS Solution Day to drive the next phase of innovation. By uniting people, processes, and AI, we continue to help businesses transform raw data into actionable intelligence — enhancing agility, efficiency, and operational excellence in an ever-evolving retail and hospitality landscape.
Conclusion
At AWS Retail & Hospitality Solution Day 2025, iMBrace highlighted that the true power of AI lies in collaboration. Bringing together people, partners, and platforms, we continue to convert AI innovation into measurable enterprise impact.
Stay tuned for more dynamic and collaborative events in our upcoming Event Highlight.
